Description
Enjoy deep, natural and realistic 8K images. Our revolutionary processor relies on the human perspective to perform cross-analysis and optimize hundreds of thousands of items simultaneously. Along with the precision of the Full Array LED, the images stand out with deep black and ultra-bright light. Advanced speaker technology along with Cognitive Processor XR turn any sound into a great experience. Enjoy movie surround sound with precise positioning, whatever you see. Enjoy a new form of entertainment with harmony between sound and image. With the help of Google, you can forget about the remote control and control the TV with your voice. Ask Google for a title, search by genre, or get customized recommendations with the words “Ok Google, what can I see?” Get on-screen answers, control your smart home, and more. Our BRAVIA XR TVs are designed to be stylish and environmentally friendly. We use up to 40% sustainable materials on the back cover of our large screen models. Enjoy natural and attractive colors for the human eye. With the Cognitive Processor XR, the display accesses a wider range and reproduces each color with subtle differences in the real world. With more shades and saturation, the flowers show vivid shades and realistic textures. Even pale colors look real. Experience an impressive contrast, just like in real life. The XR cognitive processor performs cross-analysis and enhances images by mimicking the human eye for true color and depth. XR Contrast Booster enhances light and dark areas; no more details flooded with shadows or lost in the highlights.
